Decisions Behind the Work
Behind every seamless experience are strategic decisions that shape how the product grows, performs, and delivers value.
Head of Product Design
Jan 2023 – Present
I run 2 design units — 16 Product designers, content writers, and graphic designers — building Egypt's first fully digital retail bank. Every product decision touches real people's money and daily lives, so I push the team to stay close to customer behavior, move fast without cutting corners, and ship things that actually work in a heavily regulated environment.
Product Design Lead
Jun 2022 – Jan 2023
Joined to lead a team of 8 through the launch of a consumer fintech product. I spent most of my time making sure the team had clear direction, room to do their best work, and a process that didn't slow them down.
Product Design Lead
Jan 2021 – Jun 2022
Led the Corporate Banking design tribe, working with 6 designers and researchers on products built for enterprise clients. Complex workflows, high stakes, and a lot of alignment work across business and technology — exactly the kind of environment where good design leadership matters most.
UX Chapter Lead
Dec 2016 – Dec 2020
Built and led a chapter of 7 designers responsible for experience quality across Vodafone Egypt's digital products. I set the UX standards, maintained consistency across the portfolio, and worked directly with Vodafone Group and Marketing to push mobile adoption across every segment.